Creating behaviour change for social good is at the heart of social marketing. It does this through the use of marketing theories and techniques to influence individual behaviour. An effective social marketing program will multiply the impact of any sustainability initiative tenfold as it harnesses the free will and collective strength of an entire workforce, and an organization’s suppliers and customers, to make change for good. When an organization purchases fuel efficient equipment, installs a green roof or underwrites a bike sharing system to reduce the carbon footprint these are non-behavioural mechanisms. When the organization’s employees voluntarily turn down the thermostat, cycle to work or constantly monitor the operating performance of their equipment – these are behavioural solutions.

Influencing Behaviour for Good

All social marketing campaigns begin with an action word. Following nine key principles Quay builds multi-media campaigns that produce measurable results.

Contact us today to discuss a Social Marketing Plan for your organization.