Quay Communications Inc.      
 
 
 
     




The Profitability Play is designed to unleash the profit potential of your customers and generate customer delight at any contact point. The extensively documented link between customer satisfaction and corporate profitability is translated into real terms and actions for your managers to put into immediate use.

Your unique customer relationships are blueprinted by segment and an extensive set of tools and best practices can be applied by your management team to deliver on your customer objectives, such as: retention; acquisition; share of wallet; customer satisfaction rating; referrals; and more.

This is a three part program that enables you to produce a measurable increase in customer satisfaction, the key to profitability, within 120 days.*
 
 
  Phase I – Alignment and Knowledge Transfer

Executive Workshops
Your business transformation begins with a fast paced and highly interactive learning experience tailored to your company. Participants are grouped in cross-functional teams to mobilize internal knowledge and create alignment of objectives. Using both collaborative and competitive activities, the participants gain an in-depth look at customer interactions across the organization and acquire hands on experience with 52 new tools and practices.

Participants take valuable resources back to the office, including workbook, Relationship Poker Delight Deck and PlanWriter software.


Phase II – Getting to Delight – Action Plans

One on One Coaching
Following the workshop, plan building sessions are held with each participant. Using PlanWriter software and the complete set of tools introduced in the workshop, we assist your managers to build custom actions plans for their department or division.

Individual plans and their associated timelines and investments are then consolidated and assembled; for senior management review and decisions as to which activities are expected to yield the most effective results.


Phase III – Return on Investment

Performance Measurement
In order to evaluate the effectiveness of customer-related initiatives, your company needs relevant mechanisms in place to measure performance: at the baseline; for period over period comparison; and on an ongoing basis. This may also require the development of new performance standards.

Depending on your unique requirements, Quay’s involvement may be as simple as identifying which of your existing measurements and capabilities best match the customer relationship objectives, or as extensive as providing recommendations and acting as a project manager to work with internal / external software providers.

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* The systematic application of the principles of The Profitability Play is guaranteed to produce a measurable increase in customer satisfaction within 120 days – or your money is refunded. Systematic application includes: participation of senior executives including the CEO in Profitability Play workshop; post workshop coaching sessions for all workshop participants; preparation and implementation of a 50 fold action plan for each participant; and, deployment of a customer satisfaction performance measurement instrument.
   
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