SURVEY PART 1:
Please rate the importance to your organization on each of the following elements of your customer relationships:
How important is it that your company…
1.	Maintains its current customer base and minimizes customer turnover? Very Important Somewhat Important Neutral Somewhat unimportant Not at all Important
2.	Collects, analyzes and shares data about customers and their transactions in order to better predict and anticipate future needs? Very Important Somewhat Important Neutral Somewhat unimportant Not at all Important
3.	Produces a dependable and consistent product or service? Very Important Somewhat Important Neutral Somewhat unimportant Not at all Important
4.	Empowers front-line employees to resolve customer concerns/complaints? Very Important Somewhat Important Neutral Somewhat unimportant Not at all Important
5.	Systematically collects information from customers to measure and track their level of satisfaction with its product or service? Very Important Somewhat Important Neutral Somewhat unimportant Not at all Important
SURVEY PART 2:
Please rate the performance of your organization on each of the following elements of your Customer Relationships:
How do you rate your company’s performance on…
1.	Structuring employee rewards and incentives that are tied to customer satisfaction and retention? Very Good Good Neutral Poor Very Poor
2.	Conducting customer research or seeking customer input, in order to better understand their needs? Very Good Good Neutral Poor Very Poor
3.	The dependability and consistency of its product or service? Very Good Good Neutral Poor Very Poor
4.	Empowering front-line employees to resolve customer concerns/complaints? Very Good Good Neutral Poor Very Poor
5.	Systematically collecting information from customer to measure and track their level of satisfaction with its product or service? Very Good Good Neutral Poor Very Poor
	Upon completing all 10 questions, please click the "Submit" button for your answers to be processed and your Customer Orientation Index to be generated.